The opportunity cost of ChatGPT

As the year wraps up, I’m sure product teams around the world are going to have moments of deep introspection and reflection on whether all the resources thrown at making AI features that nobody actually uses was worth it.

Of course not. There is no introspection at tech companies. The same PMs will chase after whatever next year’s FOMO-inducing shiny object is.

When I talk to my friends in the UX field, nearly everyone had the same experience this past year: dropping solid improvements to information architecture and UX in favor of a half baked AI feature that nobody ended up using anyway.